Mirus Wines and Spirits
Mirus Wines and Spirits is a full service wine agency providing innovative solutions to our partner suppliers looking to participate in the North American markets.
Developing constantly strive to develop new and innovative concepts to build new customer businesses and delight our suppliers.
We are looking to create a new offering to more closely align to the Millennial wine consumer’s (Generation Y, 25-35 years) sensibilities in the Ontario market. Our new features should be exiting fresh wines, crafted through natural process’ with a strong sense of place. We are selecting wine with an interesting story in one or more of the following criteria:
• Compelling Value – quality not indicative in the price
• Winery Story – how is the wine produced
• Artisan production Natural viticulture with organic or biodynamic principles Minimalist cellar practices in terms of chemical usage
• Grape Variety - indigenous and heirloom varieties not commonly known • Unique Terroirs - wines made in none traditional places
• Label Appeal – interesting, contemporary labels to stand out from the crowd.
• Packaging Utility - various packaging sizes, types (i.e. .30ml, tetra pack, magnum etc.)
